Daily Active Users on Meta Threads Fall 20%, Usage Time Drops Up to 50%: Report

The number of daily active users on Meta Threads, which just surpassed 150 million sign-ups, has apparently decreased significantly. Utilizing data from Sensor Tower, the study claims that since the app’s introduction on July 5, users’ time spent on it has reduced by 50%, from 20 minutes to 10 minutes, and the number of daily active users has decreased by around 20%.

According to Similarweb data, the number of daily active Android phone users fell by more than 25% globally. Additionally, it showed that utilisation time had decreased by more than 50%. The platform is still in its early phases, therefore it may alter once again when the firm adds more features.

While the TechCrunch research points out that Brazil comes in second place with 22% of global downloads, the US comes in third with 16%, Mexico comes in eighth with 8%, and Japan comes in fifth with 5%, India is one of the top nations for downloads, accounting for almost 33% of all downloads worldwide. Due to privacy and data gathering issues, the social networking site is not accessible in the EU.

“Threads’ early success has surpassed our expectations, despite the fact that it is still early. Our top objective right now is to assure consistent performance, add new features, and keep improving the experience over the next several months, according to a statement from an official business representative. The app was just over a week old when it was published.

Elon Musk, the owner of Twitter, said that use was up 3.5% and that the company will soon start splitting ad income from profile page visits. Additionally, the billionaire acknowledged that Twitter had huge prior obligations and saw a 50% reduction in ad income.

In the meanwhile, Threads has already released a significant upgrade that included support for the future iOS 17 version, and it is presently accessible in the beta with minor adjustments.