BUSINESS

Elon Musk’s San Francisco building had an X sign taken down after complaints

Due to several objections, the large X logo on the Elon Musk-run company’s San Francisco headquarters has been removed.

The business last week installed a massive X logo on the top of its city offices, which produced bright lights all night.
After receiving complaints from local homeowners and municipal authorities, workmen dismantled the luminous X on Monday, removing its lights and one of the letter’s arms.
By 1:00 p.m., the sign had been removed from the roof.
The Department of Building Inspections in San Francisco received 24, a spokeswoman said.
According to the complaints, the sign was erected without a license, it’s dangerous, and it’s an eyesore.
One person said that the occupants had trouble falling asleep because of the flashing lights.
According to Patrick Hannan, a spokesman for the San Francisco Department of Building Inspection, “building inspectors saw the structure being dismantled this morning.”
Additionally, he said that “the property owner will be assessed fees” for “building permits for the installation and removal of the structure, as well as to cover the cost of the Department of Building Inspection and the Planning Department’s investigation.”
City authorities complained that Twitter had told them the structure was a “temporary lighted sign for an event.”According to the article, it’s likely that the sign is merely being temporarily taken down in order to make changes or get local clearance.
The vertical Twitter sign was not on the building, as shown in a photo taken by Getty Images’ Justin Sullivan as the X sign was being taken down.
The iOS program Store now lists Twitter as X, implying that Apple granted the program special treatment to allow a one-character name. On the other side, Twitter was previously classified as X.
The Verge claims that the exemption might be an indication that Musk and the iPhone manufacturer want to move beyond their history.
Musk said in November of last year that Apple had threatened to take the Twitter app off of the app store.
However, Musk then claimed there was a “misunderstanding” after speaking with Apple CEO Tim Cook.
The firm changed its motto on the App Store from “it’s what’s happening” to “blaze your glory!” in conjunction with the X rebranding.

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