Here’s why Google is “unhappy” with Apple and Microsoft’s victory in the European Union

Apple has been under fire from Google for not implementing RCS, the most recent cross-platform messaging standard with plenty of functionality and security. Even European authorities had to wait until the #GetTheMessage campaign—which sought to force the iPhone manufacturer to make iMessage available to Android users—for Apple’s service to be recognized as a “core platform service.” However, Apple emerged victorious when the European Union (EU) declared that its messaging service did not fulfill the necessary requirements to be named a “gatekeeper,” leaving Google feeling bitterly disappointed.

“The Commission concluded that iMessage [and Microsoft’s Bing, Edge, and Advertising] do not qualify as gatekeeper services after a thorough assessment of all arguments, taking into account input by relevant stakeholders, and after hearing the Digital Markets Advisory Committee,” the EU said.
Google is a little “unhappy” with this choice.
A Google representative named Emily Clarke told The Verge that “removing these well-known services from DMA regulations means consumers and businesses won’t be offered the breadth of choice that already exists on other, more open platforms.”
It should be mentioned that Apple has already said that it would enable the RCS standard in iPhone messaging, enabling improved video conversations with Android handsets. It did not, however, imply that the business was launching iMessage. The corporation claims that its iMessage will only be available to Apple customers.
What Google thinks about iMessage
Similar to RCS, Apple’s iMessage lacks cross-platform messaging functionality. Google has asked Apple to address this so that Android users may benefit from the same encryption and higher quality images and videos, which are only available inside Apple’s ecosystem, while chatting across platforms.
Google has blasted Apple for not allowing non-iPhone users to use iMessage at a number of events, such as Google I/O and previous Pixel smartphone launch parties. The #GetTheMessage campaign was initiated to encourage Apple to facilitate interoperability.
Google said that iMessage should be governed as a “core” service under the EU’s new Digital Markets Act (DMA), which is slated to take effect on March 7, as it acts as “an important gateway between business users and their customers.”