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Jayen Mehta and Nirmala Kurien emphasize Amul’s assistance in reviving “Manthan” for the big screen

May 18, Cannes, France: From all around the globe, people are interested in Indian movies. The 77th edition of the Cannes Film Festival is currently screening Shyam Benegal’s classic film “Manthan,” in an effort to recognize artistic cinema that draws inspiration from the grassroots as well as the success of one of the largest cooperative movements that helped transform India’s milk production.

The movie drew inspiration from Verghese Kurien’s groundbreaking milk cooperative movement, which spearheaded “Operation Flood,” which turned India from a milk-deficient nation into the world’s largest producer of milk and dairy products.

The billion-dollar brand “Amul” was founded by the visionary social entrepreneur who also made Gujarat the world’s dairy capital. With its groundbreaking metamorphosis of celluloid, the film will go down in Indian cinema history—which has been there for almost a century—in golden letters.

The first-ever Bharat Parva was held in the French Riviera to promote the rich culture, food, and handicrafts of India, along with Indian movies. Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, was the host.

According to a statement, the event, which was organized by NFDC in association with FICCI under the direction of the Ministry of Information and Broadcasting, was a huge success, with Cannes delegates deeply involved in the evening’s fantastic performances and delectable array of fusion cuisine.

A passionate debate centered on the restored classic “Manthan” by Shyam Benegal took place in the Bharat Pavilion.

L’Imagine Ritrovata director Davide Pozzi and Sanjay Jaju from the Film Heritage Foundation discussed the film’s restoration process.

Nirmala Kurien, the daughter of Verghese Kurien, and Dr Jayen Mehta added additional dimension to the ceremony by highlighting the important role played by Amul. They disclosed the cooperative’s special role in the movie’s development, in addition to Amul’s backing for “Manthan”‘s return to the big screen.

The Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) is led by Jayen Mehta as its managing director.

Dr. Jayen Mehta and Ms. Nirmala Kurien added a deeper level to the occasion by highlighting Amul’s important role. They disclosed Amul’s backing for the return of “Manthan” to the big screen as well as the cooperative’s special contribution to the movie’s creation. #bharatatcannes pic.twitter.com/d23qgPWubfMay 17, 2024, NFDC India (@nfdcindia)

The event, which included Indian food, culture, and movies on a worldwide scale, attracted more than 250 attendees.

The 55th International Film Festival of India (IFFI) posters and the save-the-date poster for the first World Audio Visual Entertainment Summit (WAVES) were also unveiled during the occasion.

The unveiling was presided over by Sanjay Jaju, who was joined by directors Ashok Amritraj, Richie Mehta, singer Shaan, actor Rajpal Yadav, and legendary actor Bobby Bedi.

Chef Varun Totlani, who was brought in especially for the event, created a cuisine that exuded the friendliness and warmth that are fundamental to Indian culture.

The evening’s high point was his culinary innovations, which gave guests a taste of the varied and tasty food of India. Singer Sunanda Sharma’s enthusiastic renditions of Punjabi songs added even more energy to the evening. Future vocalists Pragati, Arjun, and Shaan’s son Maahi joined her.

Among the celebrities who attended were film critic Anupama Chopra, actress Shobhita Dhulipala, and famous Assamese actor Amie Barauah.

A celebration of cinema, culture, and creative cooperation took place on the evening of Bharat Parv in Cannes.

The occasion celebrated India’s rich cultural legacy and left a lasting effect on the foreign guests and delegates.

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