Lamborghini wants improved infrastructure and tax breaks to boost sales

NEW DELHI: Italian super sports automaker Lamborghini just achieved a century in sales in India, but in order to increase sales, it wants to see tax breaks and improved infrastructure.

The firm, which sells automobiles for up to Rs 4 crore at retail, had a record-breaking year in 2023 when it sold 103 vehicles, up 12% from the 92 it sold the year before. With the debut of the Urus SUV in September 2018, the company’s volumes have quadrupled over the last four years, compared to a sale of 52 automobiles in 2019.
The global CEO of the firm that sold over 10,000 automobiles globally last year, Stephan Winkelmann, claims that India’s car sales are much below potential due to high taxes and infrastructural problems.
“These are limiting the opportunities for growth in India,” he said to TOI.
Winkelmann, who is scheduled to go to India shortly, said that the goal is to examine the local automobile market in more detail and get a deeper understanding of the rules and underlying possibilities.
Even though he had reservations about several issues, he was upbeat about India’s long-term prospects and saw it as a “emerging and growing market” for ultra luxury vehicles.
It is thought that Lamborghini, a market leader in the segment and seller of sports cars like the Huracan and Revuelto, has 500 or so automobiles in its customer parking lot overall in India. Not only are metropolises and larger cities driving up demand, but smaller towns like Ludhiana, Kanpur, Shillong, Guwahati, and Madurai are also making up a significant portion of its sales.
Currently estimated to be approximately 1,000 units per year, the market for automobiles costing more than Rs 2 crore includes names like Lamborghini, Bentley, Rolls-Royce, Maybach, Ferrari, Porsche, Mercedes-Benz, Audi, and Aston Martin.
According to Winkelmann, Indians are purchasing Lamborghinis both domestically and abroad. “It is one of the few countries whose citizens are buying across different countries.”