BUSINESS

Pepsi develops a fresh cold start splashing marketing strategy

Ahead of its 125th anniversary, Pepsi changes its soft drink logo while paying respect to the company’s iconic label pop. The new logo, which replaces the one in use since 2008, is made up of red, white, and blue stripes with a large “PEPSI” in the middle of a circle with a black outline.

The current logo consists of a more subdued globe and the word “Pepsi” in a thinner typeface. PepsiCo’s chief design officer, Mauro Porcini, told the US that the new logo was intended to exude “great energy, confidence, and boldness.”

 

Beginning this autumn in the United States and Canada, PepsiCo will start using the new logo on its “Electric” blue and black cans and promotions. In 2024, PepsiCo intends to introduce this logo globally. The new Pepsi logo is so striking and eye-catching that it may increase sales of the beverage more than the previous one.

Pepsi makes a variety of beverages and snacks, including Pepsi, Mountain Dew, Mirinda, Tropicana, Aquafina, and 7UP. Since its entry into India in 1989, PepsiCo has expanded to rank among the country’s major multinational food and beverage companies. Iconic brands including Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, and Quaker are among the many in PepsiCo India’s varied portfolio.

Our mission is to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose, and this is what drives PepsiCo. We think what makes PepsiCo a successful global business that generates long-term value for society and our shareholders is that we are always enhancing the goods we offer, acting responsibly to safeguard our planet, and empowering people throughout the globe.

Pepsi’s promotion initiatives include water conservation—for which it is recognised as a global leader—care for the environment, excellent hiring practises that recognise and reward students’ and workers’ local potential, among other things.

The incredible branding of Pepsi, which has not yet been introduced to the world but will do so by 2024, will increase the company’s income and profitability. As a component of marketing, the rebranding will also drive the market.

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