Samsung Introduces Stylish Customized Double Door Refrigerators With Smart Features; Where to Buy?

Today, Samsung, a South Korean technology powerhouse, introduced its new BESPOKE Double Door refrigerators in India. The refrigerators come in a broad range of colors and have modern designs to appeal to fashionistas. Two variations of the Double Door series are offered: BESPOKE Premium Cotta Steel and BESPOKE Glass for customized looks.

The contemporary Cotta solutions, according to Saurabh Baishakhia, Senior Director of Digital Appliance Business at Samsung India, are inspired by the classic cotta design to provide Indian kitchens a nostalgic feel. The model has plenty of storage capacity and Convertible 5-in-1 cooling choices (Normal, Seasonal, Extra Fridge, Vacation, and Home Alone).

Second, the SmartThings AI Energy Mode in the BESPOKE Glass model offers intelligent energy consumption, which results in lower power costs. The SmartThings app may be used to manage the Wi-Fi model and modify performance. Additionally, the Power Cool function speeds up cooling, which will aid in quickly chilling food and drinks.

The refrigerator and freezer compartments may be independently cooled thanks to the company’s Twin Cooling Plus technology. It stops the two from smelling one other’s meals. The appliance’s dual evaporators control the humidity level to extend the shelf life of food products and reduce waste.

Additionally, the Optimal Fresh+ function guarantees that food products remain fresh for a longer time. Samsung wants to improve “convenience, style, and sustainability” in everyday life with these products. These models’ pricing are shown below.

Price of Samsung BESPOKE Double Door Fridges
The refrigerators will be sold in India via Samsung’s physical shops and online Samsung Shop platform, with prices beginning at Rs 30,500. Four sizes of the BESPOKE Premium Cotta model are available, with prices ranging from Rs 30,500 to Rs 42,500: 236L, 256L, 301L, and 322L. Both Cotta Charcoal and Cotta Beige and Charcoal (Dual Tone) are options for it.

The BESPOKE Glass variant, on the other hand, is priced between Rs 54,000 and Rs 57,800 and is available in two storage trims: 415L and 465L. Clean White and Pink Glass (Dual Tone) and Clean Black Glass are the two types that are sent.