Strategic Partnership Between Reliance Consumer And Sri Lanka's Maliban Biscuit
Tuesday saw the announcement of a strategic alliance between Reliance Consumer Products Limited (RCPL), the FMCG division and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), and Maliban Biscuit Manufactories (Private) Limited, a company having its headquarters in Sri Lanka.
A pioneering biscuit company with a historical brand and well-known household name in Sri Lanka, Maliban has been producing biscuits, crackers, cookies, and wafers for more than 70 years. Additionally, the business has widened the market for its goods and now exports to over 35 nations on 5 continents.
Isha Ambani, executive director of Reliance Retail Ventures Limited, commented on the association: "With a dominant market position, Maliban has a long history and reputation. With the help of this strategic alliance between RCPL and Maliban, we will be able to give our Indian customers a fantastic value proposition via high-quality goods while also expanding our FMCG range with a strong brand. Reliance is in a good position to further increase the great consumer equity and reach that Maliban has created over the course of 70 years since it is the custodian of numerous well-known international brands in India.
The goal of RCPL is to provide Indian customers with a wide range of local and international consumer brands and product options that provide superior value and great quality. For its rapidly increasing range of FMCG goods, RCPL created the packaged consumer products brand "Independence" in December 2022 and is building a distinctive and focused retail distribution network.
Kumudika Fernando, group managing director of Maliban, commented on the collaboration with RCPL, saying, "We are pleased to announce that Reliance Consumer Products has decided to collaborate with Maliban, a tribute to our passion for sustaining the highest quality standards for nearly 70 years. We will be able to introduce India's discriminating customers to the distinctive and highly sought-after flavours of Maliban thanks to the complimentary qualities of our two organizations. We are eager to work with Reliance Consumer Products to achieve our common goal of offering top-tier goods to Indian customers.
Reliance and Maliban will create distinctive value propositions via this agreement, strengthening RCPL's portfolio in the biscuit market.
Maliban Biscuit Manufactories (Private) Limited has continuously delivered high-quality goods to Sri Lankans for almost 70 years.