BUSINESS

Who Is the New Twitter CEO, Linda Yaccarino?

Elon Musk said that he will step down as Twitter’s CEO as soon as he found someone “stupid enough” in December 2022. I will step down as CEO as soon as I find someone obtuse enough to take the job, he tweeted.

I’ll then just be in charge of the software and server teams.

And a month has passed since Elon Musk discovered the new CEO of Twitter. Although Linda Yaccarino is well-known in the media industry, few people outside of the industry are aware of her. The Wall Street Journal reported that the former NBC executive became CEO of Twitter on June 5.

Before introducing Joe Benarroch, who had previously worked with her as senior vice president at NBC Universal, she amended her Linkedin profile to reflect her position as CEO of Twitter. From one bird to the next, she wrote, “Welcome to the flock, Benarroch. Let’s start using Twitter.

In an internal letter that was viewed by the Wall Street Journal, Benarroch said, “I start a different professional adventure at Twitter, taking on a role focusing on business operations,” according to IANS.

What you should know about the new Twitter CEO is as follows:

Linda was once the head of worldwide advertising at NBCUniversal. She was the corporation’s chairman of worldwide partnerships and advertising.

She worked at NBCUniversal for more than 11 years, holding roles like chairman,

President, Client Partnerships, and Digital and Cable Entertainment

Sales of advertising. Sources claim that the company generated more than USD 100 billion in advertising income under her leadership.

According to reports, Yaccarino started her job as an NBC Universal intern and rose through the corporate ranks.

She started working at Turner Entertainment, a Warner Bros. production company, in 1992. She spent around 19 years there before departing to join NBC.

Yaccarino graduated from Pennsylvania State University with a Bachelor of Arts in Liberal Arts, Telecommunications, in 1985.

She was known as “The Velvet Hammer” in the advertising industry, according to The Wall Street Journal, for her forceful and honest negotiating approach. These techniques are said to have helped her land several significant ad contracts in the television sector.

 

 

 

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