YES BANK introduces YES Grandeur, a premium banking initiative for the wealthy and well-to-do

The customized banking program YES Grandeur, created to cater to the distinct financial and lifestyle requirements of India’s rapidly expanding emerging affluent group, has been launched by YES Bank.


According to the BCG CCI Proprietary Income Model, this group is predicted to increase at a pace of 2.3 times over the next ten years, reshaping the Indian consumer banking market with its rising disposable income and sophisticated spending patterns. Future spending patterns will be altered by growing incomes and the growth of middle-class and high-income groups, with the middle class in India almost tripling to 61% by 2046–2047, according to PRICE Report.

The goal of YES Grandeur is to meet the changing needs of the rich, who are looking for more specialized services that fit into their lifestyle. YES Grandeur is well-positioned to improve the banking experience for this affluent clientele, with an eligibility requirement of either ₹5 Lakh or a Net Relationship Value (NRV) of ₹20 Lakh, with extra weight placed on loan ties.

Highlights from YES Grandeur include:

Benefits related to banking: Clients will receive first-rate service, such as personal relationship managers, discounted rates for banking services, exemption from a variety of fees, large savings on locker rentals, and a unique 3-in-1 account that combines a savings account and trading account with a demat account.

Travel Benefits: For travelers who love to travel, the YES Grandeur Debit Card’s zero cross-currency markup fees provide simplicity and cost savings on foreign purchases. The YES Grandeur Debit Card also offers free access to airport lounges, among other exclusive privileges.

Lifestyle advantages: Among other places, the program offers a plethora of opulent milestone-driven lifestyle advantages via Taj Hotels, ITC Hotels, Disney+ Hotstar, SonyLIV, and Amazon. Additionally, YES Grandeur provides 5 times YES Rewardz on weekend purchases in addition to exclusive discounts on eating, shopping, movies, bill payments, and a host of other services.

These perks live up to the program’s name, Grandeur, which aims to not only meet but also beyond members’ expectations by providing a satisfying and all-encompassing banking experience.

Rajan Pental, Executive Director of YES BANK, made the following statement on the launch: “YES Grandeur highlights our unwavering commitment to delivering exceptional banking experiences and exclusive privileges to our discerning clientele.” By maintaining an unwavering emphasis on features that are industry-firsts and with a deep comprehension of the changing requirements of elite and developing wealthy families, YES Grandeur redefines the standard for personalized banking. We at YES BANK are committed to going above and above and changing the face of banking in India.

Additionally, YES BANK provides innovative digital solutions to improve clients’ banking experiences. YES BANK’s iris, a cutting-edge mobile banking app, provides more than 100 features and services for easy banking. As a complete payments app, YES Pay Next may be used for gift cards, bill payments, UPI, recharges, and more. Additionally, customers are invited to take advantage of the safe and easy banking experience offered by Net Banking and AI-enabled personal banking chat support.

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