Saas-Bahu's 'Chhonk' is making people crazy about its taste

Generally, people have a belief that mother-in-law and daughter-in-law don't get along, but there is a couple among us who not only get along well but are also a hit on the professional front. Manjari Singh of Bihar along with her mother-in-law Hiranmaya Shivani has started a cloud kitchen named 'The Chhonk' in Delhi, whose success is making noise.

income sourcesoumya Jyotsna

The Corona period taught a lot to the people. While many were sitting quietly at home waiting for good times, others found opportunity even in this calamity. Manjari Singh, 35, of Bhagalpur (Bihar) living in Delhi, was often visited by her mother-in-law Hiranmaya Shivani from Bihar, but when she got stuck there for a long time during the lockdown, both of them decided to do something creative to pass the time. Decided and started cloud kitchen 'The Chhonk' in the year 2021.

Increased from 40 to 450 orders daily

Manjari is already associated with her glass containers business, so she took care of its marketing and management very well. She says, “My mother-in-law is a very good cook. Whoever tastes his hands once, gets lost in his childhood memories, so he was entrusted with the responsibility of the kitchen. Initially, we used to get 40 orders in a day, but today the orders have increased to 450. The first order we got was from an unknown non-Bihari person, who has become our regular customer today.

Litti-chokha is the life of 'The Chhonk'

According to Manjari, the traditional litti-chokha is the lifeblood of 'The Chhonk'. She further says, “We felt the pinch of Bihari taste due to the lockdown, so we linked it to the need of other people, who miss their Bihari taste and started with litti-chokha only, but today the menu Dal-Bhaat, Vegetable-Roti, Jhalmudi, Kheer Puri, Matar-Bhuja, Pulao, Sattu Kachori, Chuda Fry, Sattu Drink, Sattu Puri, Champaran Meat, Chuda-Ghughni, Pickles, etc. are the taste of Bihari cuisine of the people here. Has climbed on the tongue.

took care of the environment

Manjari says, “Our USP is that we bring home-like taste to the people, so we have kept it separate from the methods of the restaurant, that is, we take care of complete hygiene in preparation and serving. Also aware of the environment, so do not use plastic.

Orders are received from food delivery apps and social media

“Initially, we had to struggle a lot to register on food delivery platforms like Zomato, Swiggy, etc., but then things went on. According to him, this business, which started with an investment of Rs 50,000, has grown to Rs 4 lakh per month today. Up to 40 percent profit is available in the cost. The cost of food made in his kitchen ranges from Rs 110 to Rs 445. Today, to speed up his startup, he is very active on Facebook, Instagram, and WhatsApp under the name 'The Chhonk', from where he gets good orders.