LIFESTYLE

Sustainability and Style: The Essential Role of Handicrafts in Upcoming Home Décor Trends

Until now, sustainability has mostly been an option for consumers, a passing trend that is thankfully going to alter drastically. Global purchasing patterns are about to undergo a significant change, and genuine sustainable businesses will emerge victorious by providing something that will always be in demand—that is, products that are both environmentally friendly and timeless.

According to a Harvard Business Review poll of 350,000 US customers, sustainability was identified as a key factor in building brand trust, particularly with younger consumers. In fact, a poll of 25,000 consumers in India between the ages of 15 and 25 found that young Indians no longer feel constrained by the “explorations of Western culture” and that they are capable of competing globally.

Exports of handicrafts are rising

Not only the younger generation, but also the growing trend in the number of Indian handicraft exports is highlighted by the 57th IHGF Delhi Fair in Noida, 2024, where over 3000 exhibitors will be presenting their collections to tourists. On the other hand, according to government statistics, “the total value of handicraft exports in 2022–2023 was Rs 30,019.24 crore (USD 3,728.47 million)”. This shows a 10% decrease in handcraft exports; nevertheless, with the council establishing the ambitious goal of “Teen Guna Tees Tak,” or tripling exports to about Rs 1 lakh crore by 2030, the industry is poised to witness the development of new prospects via the use of innovative tactics. The main ones are to modernize the look, reposition the handicrafts sector, and put designing front and center.

The millennia’s workmanship

The director of Haath Ka Bana, Prashant Singh, states: “Indian handicrafts have a long history dating back to the country’s founding.” With the resources available, it has been changing throughout time, emerging from stone, metal, cloth, and wood. In the past, every village house was embellished with a different kind of regional artwork, such as wall paintings from Mandana (Rajasthan) or Trichy (Bihar), or toran or rangoli. Today, with social media and television promoting Indian heritage, there is a growing trend in North Indian homes for paintings and other art pieces, particularly biodegradable ones. Similarly, Moradabad metal crafts, including as iron sheet wall art and table décor, are also well-liked in the South.

It is essential to foster a creative partnership between designers, entrepreneurs, the government, marketers, craftspeople, and others in order to achieve craft innovation. Adopting technology to update manufacturing procedures while preserving the essence of the craft is another important possibility. Furthermore, worldwide exposure is offered via e-commerce platforms and digital marketplaces, which provide craftsmen access to potential global customers and enable them to build direct relationships with international purchasers.

Singh continues, “The Ministry of Textiles had also launched an initiative to set up an e-commerce platform for artisans in response to the growing Indian inclination towards crafts, culture, and roots, as well as in support of the ‘vocal for local’ call.” The Ministry partnered with India Post to take advantage of the 4,00,000 Common Service Centers (CSCs) that are set up to provide e-services in places with restricted access to computers and the internet. This would enable craftsmen to market their goods online and gain a competitive edge.

Sustainable Design and Handicrafts in Home Decor Trends

In summary, earthy, minimalistic tones, sustainability, and environmental friendliness have emerged as the top five trends in home décor. Singh lists the following interior design fads that are influenced by handicrafts:

VarietyIt should go without saying that this refers to combining traditional craftsmanship with modern components, such as colorful handicrafts, retro accents, rustic materials, flea market/mela finds, and artwork, while maintaining a refined, orderly aesthetic.

Craftsman’s PredilectionTraditional handwoven carpets, furniture, and other Indian artisanal goods have acquired a devoted following of buyers because to the growing popularity of “home-grown” names and companies. Traditional terracotta, tablecloths, runners, matkas, and sculptures are making a comeback in design.

Indian designsAs for wallpaper, upholstery, tapestry, hangings, and ornamental items, some of the most popular choices are already Ikat, Kalamkari, bandhani, brocades, and block prints. Apart from its vibrant hues, customs, and aged vibe, natural cork wallpaper also serves as an environmentally responsible substitute.

Sustainable practices and organicsNatural surfaces have grown more popular as eco-friendly solutions, and Indian handicrafts are now at the forefront of home décor trends because to the abundance of creative sustainable material possibilities, such as maize, fiber, and sustainable types of wood. This is their moment to shine, since they are a talent and an art form that was born totally of the raw elements provided by nature. In addition to adding an earthier, rustic atmosphere, wall hangings, curtains, wallpaper, and other decor made of jute, organic cotton, etc. also guarantee a low carbon impact.

What’s more? A sustainable house is superior, as no two can or will have the same style.

In summary, Indian Handicrafts will be crucial to the future of home décor trends—but only if they are used intelligently, taking into account the needs of the customer, their likes, preferences, and socioeconomic circumstances, as well as shifting consumption patterns and fashions. India has a wealth of artisanal skill, which would further enhance the country’s already impressive cultural past when paired with modern design.

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