During the ChatGPT week, the board abruptly and mostly mysteriously fired OpenAI’s co-founder and CEO, Sam Altman, setting off a rollercoaster ride. But in a turn of events straight out of a Hollywood story, staffers rose up and successfully reinstated Altman while leading a significant reorganization of the board that had fired him. This signaled the end of a turbulent time and brought attention to the simmering conflicts within the artificial intelligence sector. The IT industry was caught off guard when fresh conflicts sprang out of nowhere, almost every minute. Naturally, Bengaluru, India’s IT capital, has to be included in this tech drama!
An auto-rickshaw appeared out of nowhere, capturing the villagers’ attention and symbolically removing the “traffic” in the air, just when you thought there might be an office-related twist.
The surprising twist now comes from “Namma Yatri,” Bengaluru’s well-known auto-rickshaw app, which made the decision to keep Bengaluru’s tech-savvy (or not) consumers informed about the latest developments in the field. With bold text, the app’s message said, “Pickup faster than Sam Altman’s return!” What else could catch Bengalureans’ attention if that? It’s one thing to get an autorickshaw on time, but when it’s delivered with a touch of quirkiness and techiness, a quintessential “Bengaluru” flare, people couldn’t help but laugh and shared images of the experience on social media, dubbling it as their “Peak Bengaluru” moment.
What other city would you find, after all, that would incorporate a non-local allusion into something as local as auto-rickshaws? Bengalureans are distinguished in their way of thinking and learning by their particular distinctiveness!
This was one of such occasions, similar to the time an Elon Musk interview was shown only to patrons of a nearby restaurant. Though somewhat different, this “Peak Bengaluru” episode was just as eye-catching as the Altman allusion.
Wasn’t that a wonderful marketing ploy to grab customers’ attention, and it certainly succeeded? Yes, without a doubt!