Glowing Subscribe Button: YouTube May One Day Support Creators in This Fantastic Way

A variety of creator-focused features on YouTube, a well-known video streaming software, are designed to increase the reach of videos. The request for viewers to subscribe to producers’ channels has become one of the content marketing strategies that is used most often nowadays. YouTube is testing a feature that makes the “Subscribe” button glow while the presenter is making the request in the video in an effort to amp up this appeal.

The function is accessible on select platform videos, according a 9To5Google report. Every time the word “subscribe” is said in the video, the capability is activated. Several people who apparently saw them have told the news source that they are an automatic function.

The flat button that remains for a short while gains distinct colors thanks to the motion. When this small influence is there, attention is drawn to it. While producers use a variety of jazzy techniques to make the request appealing, this little change may enhance both the watching experience and the subscription request.

The platform also makes the assumption that the choice only presently works on PCs. Neither the YouTube TV app nor cellphones have it available. It seems that little testing is being done on the illuminated subscribe button. When the presenter said “subscribe” in the video, we tried on many PCs but were unable to see the new function in use.

Another Reddit member allegedly said in the post that they saw a similar issue with the “like” button. The user stated that only videos recommended by the platform in the feed are compatible with this option; movies played in incognito mode are not.

In a similar vein, the business is also exploring a feature that allows users to find a certain song on YouTube by humming. For more information, go here.