It is empowering to be a part of the plus-size and body-positive communities. This movement, which embraces all body types, promotes self-acceptance and assurance. Plus-size clothing provides fashionable, accessible alternatives that let each person express their own attractiveness and sense of style. Come along with us as we work to create a more welcoming and inspiring fashion scene where everyone can feel beautiful and at home.
According to Pooja Merani, COO of Wacoal, “The fashion industry has made progress in recent years toward embracing body acceptance and inclusion. In ads and runway shows, varied body shapes, ethnicities, ages, and abilities are being featured. This challenges established beauty standards and promotes a more open-minded view of beauty.
Merani believes her company is enthusiastic about challenging industry standards and promoting body acceptance in every facet of its operations. Our dedication extends beyond providing a broad selection of sizes; it also involves honoring beauty that has no bounds. We pioneer transformation by offering stylish, well-fitting apparel for individuals of all body types via a transforming journey. Our products, which include cup sizes up to 44FF, can accommodate a wide range of shapes and sizes. By embracing body acceptance, we’ve transformed our marketing strategy and used models that really capture the beauty of our clients. Regardless of size or form, we think everyone deserves to feel confident and strong. Together, we’re reshaping the fashion business to be more tolerant and inclusive, where everyone can be seen, heard, and appreciated,” continues Merani.
By encouraging a healthy connection with one’s body and cultivating confidence in people of all shapes and sizes, body positivity pushes back against traditional beauty standards. Accept the self-discovery and empowerment path, where each person’s individuality is appreciated and embraced.
Kaveri Lalchand, the company’s founder and chief designer, “As a brand and as a person, I firmly believe that the terms “plus-size” and “body positivity” should not be used interchangeably.”
Plus-size fashion is a thriving, diversified sector that serves people with a range of body types. It provides a large variety of fashionable and attractive apparel alternatives, embracing both comfort and style. Plus-size fashion defies conventional beauty standards and promotes variety, empowering people to feel trendy and confident and promoting a more diverse fashion industry.
“I try to avoid using the phrase ‘plus-size’ because it stigmatizes individuals and categorizes them, which undermines the idea of inclusion.Body positivity is a social movement that aims to accept all bodies, regardless of size, shape, height, skin tone, gender, and physical characteristics like scars and birthmarks, while challenging the current beauty standards as portrayed by society and the media. As such, it doesn’t just deal with the issue of size. Half of all Indian customers, according to Statista, a German business that collects market and consumer statistics, wear sizes larger than US size 12 (size Large). Brands need to take into account that the female Indian body type is quite different from the American or European body type, and that there are regional variations within India while designing clothing for the Indian market, says Lalchand.
Larger-size clothing often lacks form, is poorly fitted, and fails to properly highlight curves. The fits and constructions that must differ from body to body are neglected by brands. Women’s clothing shouldn’t be designed according to a size or measurement chart; instead, we should allow for fully inclusive clothing that accommodates all body types. This opens the door for designers to produce stunning clothing that not only helps the wearer feel well but also looks wonderful.