Models in ‘Bindi’ Are Shown in a New Nalli Silks video commercial amid recent controversy

Following criticism of the previous Ad image, the South Indian textile company Nalli Silks has released a new promotional video online on social media. The most recent video is a clip that showcases two models sporting bindis on their foreheads while wearing Nalli sarees. For those who are unaware, a recent campaign by the company received harsh criticism since it showed women without a “bindi.” The little colored dot on the forehead is said to bring luck and good fortune. Many users of social media expressed worry over the fact that the models hawking these sarees were not wearing bindis. Many people criticized the brand for this on social media site ‘X’.

The models in the most current video may be seen sporting various shringar components in addition to their bindis. The models may be seen putting their appearance together while smiling charmingly.

“The saree was created when elegance and culture came together. Discover The viral video’s description said that “some special curation that exudes elegance, where each saree tells a story of timeless beauty as Nalli fashions @nallisilksarees is here to be your companion and create some beautiful memories that will last a lifetime.” Given that she appears in the video, actress Soni Srivastava shared it.

With several reactions, the video has become quite popular.

The model was dressed in a saree in the earlier shot that went viral. She has, nevertheless, accessorized the outfit with the least amount of jewelry. Particularly at the auspicious period of Navratri, her empty forehead, which was devoid of a bindi, attracted the most attention from onlookers.

A lot of people also commented on how dejected the model seemed. Veena, a user of “X,” claimed to have brought up this problem earlier. She said that the company reacted by claiming that it was an act of respect and inclusion for “other” cultures.