Here’s Why Netflix Will Soon Raise Ad-Free Subscription Prices

A few months after the end of the Hollywood actors’ strike, streaming juggernaut Netflix is apparently planning to increase the cost of its ad-free membership tiers. The Wall Street Journal said that Canada and the United States would see price increases initially. Additionally, it is unclear how much extra Netflix will bill.

The streaming service last increased its pricing at the start of 2022, when the Basic plan cost $9.99 per month, the Standard plan cost $15.49 per month, and the Premium plan cost $19.99 per month.

Since then, Netflix has dropped the Basic option and replaced it with the Standard with Ads plan, which costs $6.99 a month. Additionally, Netflix members must live in the same home to share a plan since that multi-household sharing has been discontinued by the corporation. If not, an extra fee will be charged for each additional member space.

The source also noted that no official announcement on the timing of Netflix pricing increases has yet been made.

This year, the costs of some streaming services have increased. Disney+ streaming without ads will soon cost $13.99 per month, while ad-free Hulu will cost $17.99 per month as a result of pricing increases that will take effect this month. Disney+ has already emailed subscribers informing them of the new structure and the fact that users cannot share their accounts with friends as of November 1st in Canada.

The platform will also have a way to identify the account’s eligible users, and it has done so by using the idea of a household to specify who may and cannot watch from the relevant profile.

The majority of streaming businesses are aware of the practice of password sharing, which keeps potential paying members away. And with CEO Bob Iger tightening the ship at Disney+, a new era has begun. This implies that the platform is equally committed to encouraging more users to pay for its service rather than use a friend’s membership.