New Status Update Promotional Interface Coming to WhatsApp: Learn more
According to reports, the widely used WhatsApp instant messaging service—owned by Meta—is developing an improved layout to promote status updates on the WhatsApp Business app. Some beta testers get access to the functionality right now after downloading the most recent WhatsApp Business 23.12.0.73 upgrade.
In March, the WhatsApp Business app released the boost status shortcut tool. Businesses may swiftly distribute fresh status updates on Facebook and Instagram to draw in new clients by employing this shortcut after publishing them.
But after installing the most recent WhatsApp Business 23.12.0.73 update, which is available on the TestFlight app, some beta testers may now experiment with it, according to WABetaInfo. WhatsApp has also been working on improving the interface of the section that appears when trying to enable the feature.
The area that displays after utilizing the boost status shortcut has been altered by WhatsApp, according to the report. We can contact new clients and invite them to communicate with us on WhatsApp by upgrading our status updates, according to the image given by WABetaInfo.
WhatsApp hopes to make the meaning of the “boost status” option further obvious with this redesigned UI. The company using this function will realize right away that it enables the creation of a sponsored post on either Facebook or Instagram in order to reach new clients and draw them to WhatsApp through the designated click-to-chat button.
A status update that has been promoted on Facebook or Instagram is now a post with an advertising. Since this function only offers optional advertising opportunities on Instagram and Facebook, it won’t be shared with other WhatsApp users, the report added.
Additionally, because this is a feature just for businesses, regular WhatsApp accounts cannot use it. Some beta testers who install the most recent WhatsApp beta for iOS from the TestFlight app may access the new layout for the area that lets users promote their status updates, and it is gradually rolling out to additional users over the next weeks.
