Nissan Releases “The Arc,” an ambitious business plan that focuses on electrification

Nissan, a global automaker based in Japan, has revealed its new corporate strategy.

The Arc is focusing on a wide range of products, increased electrification, innovative engineering and manufacturing techniques, embracing new technologies, and forming strategic alliances to boost worldwide unit sales and profitability in order to increase competitiveness and add value.

Chief Executive Makoto Uchida, as reported by AP, told reporters on Monday that the car industry is being forced to reassess its principles in order to claim that constant change is the new normal. Uchida gave a thorough but ambitious business plan.

“Nissan needs to adapt. We cannot succeed if we keep going in the same direction. He predicted that by the fiscal year 2030, global automobile sales would have climbed by a million units and the price of electric models would have dropped to a level about equal to that of gasoline-powered models.

The company plans to launch 30 new models over the next three years, 16 of which will be electric cars. According to TOI, Nissan plans to launch 34 EV models between fiscal 2024 and fiscal 2030. This means that by the end of the decade, EVs would account for 60% of the company’s global product range, up from 40% in fiscal 2026.

Nissan states that it would include suppliers early in the development process, modernize its manufacturing methods using robotics and artificial intelligence, and have models share platforms and components in order to save costs.

It also promised to progress autonomous vehicle technologies to raise driving standards. Nissan plans to use its international alliances and partnerships—including its connection with French automaker Renault, its cooperation with Dongfeng Nissan in China, and its smaller Japanese manufacturer Mitsubishi Motors Corp.—in order to increase its market share.

Nissan said earlier this month that it was in talks with rival Japanese manufacturer Honda Motor Co. to work together on electrification and artificial intelligence.

Nissan will increase the number of new EVs, plug-ins, and hybrids in its portfolio for sale in all significant foreign markets, including those in the US, Europe, the rest of Asia, Japan, Australia, and Africa, according to Uchida.

He continued by saying that the Arc plan shows their future path and illustrates their continuous improvement and ability to adapt to changing market conditions.

“This plan will enable us to go further and faster in driving value and competitiveness,” he said, referring to Nissan’s goals.