What The Company Has To Say About The Indian Sales Ban On OnePlus Phones
India’s offline shops are putting OnePlus under a lot of pressure, and the firm may eventually have to take its phones off the market. The country’s distributors of OnePlus want the company to improve its relationship with them and provide all of its services because they believe that OnePlus has been giving them bad deals and discounts, which has led to mistrust among them.
Although OnePlus has been resolving the issue behind the scenes, the company officially talked about it earlier this week and gave its dealers in the nation assurances that the issues would be resolved. “Over the last seven years, OnePlus has appreciated all of the support it has gotten from its reliable retail partners. According to OnePlus, which was cited in this article, “At this time, we are working with our partners to address the areas highlighted, ensuring our continued commitment to a strong and prosperous relationship going forward.”
Since its launch, OnePlus has played a significant role in the Indian smartphone industry. It has established its own storefronts and reached out to merchants in addition to online methods. The nation’s retailer associations assert that the corporation doesn’t provide them enough margins and that they also have problems with warranty claims.
It is not ideal that the company’s products be prohibited from being sold at over 150,000 retail locations by the South Indian Organized Retailers Association (ORA) and the All India Mobile Retailers Association (AIMRA). It appears that OnePlus is aware of this issue and is working to resolve it before the alleged May 1 deadline, which could result in the company’s products being prohibited from being sold at offline stores.
When the sales restriction was limited to a few Indian locations, OnePlus may have faced less pressure, but the entry of AIMRA into the scene turns the sales ban into a total prohibition, which is bad news indeed. According to a cited retailer organization, OnePlus has failed to provide adequate stock for major stores in the nation, and the company even offers them lesser margins than other brands.
It also becomes clear that OnePlus and the shops do not have a strong connection, which is never good if a firm wants to sell its phones in the nation via the offline channel. Retailers in the nation seem to be unhappy with OnePlus because, despite the company’s claims to be among the best sellers online, it appears that it has lost emphasis on the offline sector.
