Aditya Birla Capital aims to almost treble its clients in three years

The diverse Aditya Birla company, which is pushing a hard digital sales pitch, set a goal to almost treble its client base in the financial services industry over the next three years.

The firm as a whole serves over 250 million clients, the majority of them are from the telecom joint venture with Vodafone, which has about 215 million members. Aditya Birla Capital, the financial services sector of the group, currently has about 35 million consumers.

Chief executive officer (CEO) Vishakha Mike spoke to the media to announce the launch of an omnichannel D2C (direct to customer) online platform. He stated that the company aims to add another 30 million customers and nearly double its current customer base of about 35 million over the next three years.

The company is currently one of the fastest growing within the group and has emerged as a key growth engine, according to Kumar Mangalam Birla, the chairman of the conglomerate that spans cement, textiles, metals, financial services, telecom, and retail. Birla made this announcement at the official launch of the new digital arm, Aditya Birla Capital Digital.

As a development driver for the whole group ecosystem, the new platform of the group firm is anticipated to spur growth and establish leadership in the financial services sector.