Google disputes a new allegation that alleges YouTube marketers are collecting data from children

According to a recent claim from the ad quality transparency platform Adalytics, Google-owned YouTube is allegedly showing advertisements from several “adult” Fortune 500 companies and significant media agencies on YouTube channels that are designated as “made for kids.”

According to the survey, they include well-known companies like Mars, Procter & Gamble, Ford, Colgate-Palmolive, Samsung, and many more.

“The viewers of’made for kids’ YouTube videos seem to be clicking on advertising, and marketers’ websites “are capturing and sharing meta-data on those viewers with hundreds of data brokers upon click through.”

According to the paper, this raises the risk that businesses have “data poisoned” their first-party datasets by include information obtained from thousands of viewers of “made for kids” movies.
According to the research, some businesses seem to be scraping or stealing Google-generated user IDs from people who watched “made for kids” movies after clicking an advertisement.

In the case of hypothetical “right to know” or “right to delete” demands made in accordance with privacy regulations like the GDPR or CCPA, Google may not be able to completely comply.

If Google is aware of this circumstance or if it represents a “data leak,” as the story claimed, is unknown.

Dan Taylor, Vice President of Global Ads at Google, responded to the article by saying that his company makes unremitting efforts to make the internet a safer place for children and teenagers.

“Adalytics released a deeply flawed and uninformed report about how we manage advertising on made for kids content on YouTube, and our privacy policies for people under the age of 18 across our platforms,” Taylor said.

YouTube allegedly “collected kid’s personal information without parental consent” in violation of the Children’s Online Privacy Protection Act (COPPA) in September 2019, according to claims made by the US Federal Trade Commission (FTC) and the People of the State of New York (NY). Google, the company that owns YouTube, agreed to pay $170 million to resolve the claims.

According to Google, the latest study failed to provide evidence to support charges that “we are in violation of COPPA or our own policies around ads personalization.”

No of the user’s age, “we have strict ads privacy protections in place on made for kids content,” the business said.

This paper makes the erroneous assertion that cookies are a sign of privacy breaches. The study fails to demonstrate the contrary, which is the case, it continued.

According to a research by Adalytics, a number of significant ad tech and data broker businesses are obtaining information from YouTube users who watched “made for kids” films and clicked on an advertisement.

“These include a number of businesses, including Amazon, Facebook, Microsoft, and OpenX, that paid fines for COPPA-related enforcements. According to the research, foreign-owned businesses like TikTok also get meta-data from users of websites hosting “made for kids” material.

According to Google, “cookies are not linked to the viewing of content made for kids for advertising purposes, and a viewer’s activity on content made for kids can’t be used for ad personalization.”

The report’s cookies are encrypted and inaccessible to other tech companies, advertisers, publishers, or data brokers. Brand advertising cannot determine a user’s identity or the video they watched thanks to these cookies. We restrict the placement of age-sensitive adverts adjacent to children’s material,” Google said.