HDFC Bank launched the PayZapp initiative

A new PayZapp commercial starring actors Tiger Shroff, Prabhu Deva, and Kapil Sharma has been unveiled by HDFC Bank.

The ad consists of three films with three actors, each of which highlights a different PayZapp payment option. The idea behind the advertising was that although some individuals never had options in their lives, they now have, at least when it comes to making payments.

“With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier – whether it be via UPI, cards, or PayZapp wallet,” said Ravi Santhanam, group head, chief marketing officer, and head of direct to consumer business, in reference to the campaign. It is a lifestyle facilitator rather than simply a payment app. Our goal is to become the go-to payment app for customers across the whole nation. The core of our marketing message has been expertly encapsulated in the three PayZapp films.

“When we were conceptualizing the campaign, we used a contrarian approach. We investigated how we may illustrate the idea of limitless options by demonstrating to the audience what occurs when they are left with no options in life. Because of this, we chose the most well-known celebrities for the parts we wanted them to play. We wanted more options, as CCO and co-founder of Wondrlab India Amit Akali said.