BUSINESS

International automaker Cherry makes an investment in Thailand

Cherry invests: With its most recent calculated step, Chery Automobile, a major force in the global car industry, hopes to gain a substantial foothold in the Southeast Asian market. According to information released by the Thai Board of Investment, the corporation has declared its intention to build a cutting-edge manufacturing plant in Thailand.

Production at Chery’s factory is expected to start in 2025 and produce an astonishing 50,000 electric and hybrid cars in its first phase. The business intends to increase manufacturing to 80,000 units by 2028, indicating a strong commitment to satisfying the growing need for sustainable transportation options in the area.

Chery’s choice to make an investment in Thailand emphasizes the nation’s increasing importance as a regional center for automotive innovation and manufacture. Chery is well-positioned to take advantage of new prospects and expand its presence in Southeast Asia by utilising Thailand’s advantageous geographic position, strong infrastructure, and highly qualified labor force.

Beyond the short-term effects on business, Chery’s growth might have longer-term positive effects on the economy. It is anticipated that the establishment of the manufacturing facility would promote technology transfer and knowledge exchange, provide job opportunities, and boost local industry development.

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