LFW x FDCI: JJ Valaya recycles plastic to give luxury a sustainable twist
At the Lakme Fashion Week x FDCI, seasoned fashion designer JJ Valaya’s most recent collection from his bridge-to-luxury brand JJ Valaya Kapurthala offered sustainable fashion a sumptuous twist.
For the presentation on the second day of fashion week, which honors sustainability, Valaya collaborated with R|Elan.
Utilizing cutting-edge processes like Kooltex, which promises style and sustainability, and eco-friendly materials like R|Elan Green Gold, which is made entirely of recycled PET bottles, the collection represented a harmonic mix of tradition and innovation.
Valaya’s collection, named “Char,” which translates to “four,” was partially influenced by the travelogues of Kapurthala’s Maharaja Jagjit Singh.
According to Valaya, this collection is his ode to the luxurious and internationally influenced “bygone era.”
The seasoned designer, who has over thirty years of experience in the field, said of his collection, “It is more accessible, lighter, wearable and to get something out which a lot more people can wear, that’s the ethos.”
Being a member of a movement is always an honor. A sustainable approach is recommended. The kind of textiles I saw sort of astonished me because, for something that ends up everywhere, it can be turned into yarn and spun into fabric, which is quite useful. To be honest, I was astonished. It is far more opulent than I had anticipated.
When asked how long it took to create the collection, Valaya said that the “last two months” were when the execution happened.
Obtaining the necessary materials, creating new ones, and finding suitable employment. Regarding the event wear collection, which included sarees, kurta-pyjamas, lehengas, gala bandhs, skirts, kaftaans, flowing gowns, and mesh cover-ups with monokinis in beige, bronze, grey, black, and ivory hues, he said, “But I’m glad we could put it together in time.”
There was a little star power on the program as well.
At Valaya’s exhibition, actress Rasika Dugal, Kubbra Sait, and Sushant Divgikar were seen wearing his work.
