Elon Musk’s ‘X’-traordinary Choice’: Twitter Logo Change on Cards Following the Departure of ‘All the Birds’

Elon Musk made a surprise declaration on Sunday about his intent to redesign Twitter’s logo as part of a repositioning effort to turn the social media site into a “super app” akin to WeChat in China. In a statement, the millionaire founder of Twitter said, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds.”

Musk explained his strategies in more detail, stating that “if a good enough X logo is posted tonight, we’ll make (it) go live worldwide tomorrow.”

Musk uploaded a picture of a blinking “X” and said “Yes” when asked whether the Twitter logo will change in a Twitter Spaces audio discussion. He said, “It ought to have been done a long time ago.”

Since Musk bought Twitter in October, the firm has gone through a turbulent period, changing its name to X Corp. The action underscores the billionaire’s goal of creating a “super app” similar to WeChat in China.

Twitter’s website claims that its logo, which features a blue bird, is “our most recognizable asset,” despite the fact that no official comment has been made in response to Musk’s remarks. “That’s why we’re so protective of it,” it continued.

The Dogecoin Shiba Inu dog momentarily took the position of the Twitter bird in April, which led to an increase in the market value of the meme currency.

After Musk stated earlier this month that Twitter will put daily limitations on how many tweets particular accounts may see, the business received harsh criticism from users and marketing experts.

The competing service Threads, which is owned by Meta, grew as a result of these daily constraints and reached 100 million sign-ups within five days of becoming live.

The most recent obstacle Twitter has faced is a lawsuit that was filed on Tuesday and claims that the company owes former workers at least $500 million in severance compensation. Over half of the company’s personnel has been let go as a result of cost-cutting efforts since Musk’s takeover.

Uncertain Times

According to information released by Twitter’s owner last month, advertising income has significantly decreased since Musk bought the company last October, accounting for approximately half of its prior revenues.

Although the corporation expected higher revenues in June, it did not see that rise. There is hope for improvement in July, however.

Although he noted that July was “a bit more promising,” he said that the business had not seen the boost in sales that had been anticipated in June.

Threads, a platform created by Meta, has access to a possible two billion people thanks to its built-in link to Instagram.

However, Twitter is struggling with a significant debt. Musk acknowledged a negative cash flow but gave no timeline for the 50% decrease in ad income.

He said on Twitter that “Need to reach positive cash flow before we have the luxury of anything else.”

Musk has the capacity to bring Twitter around, but Lucy Coutts, investment director at JM Finn, told the BBC that it could require more time.

According to sources, if Musk has to sell more of his stock in the electric vehicle manufacturer, there might be extra pressure on Tesla’s shares given that $13 billion in debt is due by the end of July.