A contest of commercials enlivens the last stretch of the Karnataka campaign

Bengaluru: The Lok Sabha election campaign was mostly dull and devoid of the usual enthusiasm that accompanies elections, but it was amply entertained by full-page ads in daily published by the Congress and BJP.
The Karnataka Congress launched an advertisement battle, pushing the BJP to respond, after adopting effective campaign strategies in the lead-up to the assembly elections last year.

advertising that was purposefully scheduled to take place during last week’s Bengaluru rally by Prime Minister Narendra Modi. It was a direct attack on Modi and the BJP, highlighting complaints about money that the Karnataka government was reportedly holding back, delayed drought assistance, joblessness, and the broken pledge to deposit black money into voters’ accounts.
Gowda starts to battle

The effect of the Congress advertisement was so great that it prompted former prime minister and leader of the JD(S), HD Deve Gowda, to respond by opposing it at a public rally with Modi. He recalled frauds committed by Manmohan Singh’s UPA governments and said that Modi was really handed the “chombu” by the UPA government when he first into office in 2014, and that Modi transformed it into a “akshaya patra,” or “inexhaustible vessel,” signifying advancement and development initiatives.

The BJP quickly responded as well, releasing its own commercial dubbed “Congress Danger” that used well-known images of Chief Minister Siddaramaiah and his deputy, DK Shivakumar.
In addition to pro-Pakistan sloganeering at Vidhana Soudha, it made reference to occurrences like the Rameshwaram café bombing and the death of student Neha Hiremath on a college campus, raising worries about the state’s law and order situation. It also brought up the divisive topic of Tamil Nadu receiving water from the Cauvery River.

In a curt reply to the commercial, Shivakumar said on Monday: “We presented facts in our advertisement. In response, the BJP released an advertisement. Let the people determine what constitutes reality and fiction.
Such commercials, according to one of Siddaramaiah’s advisors, don’t necessarily have a direct effect until they are heavily publicized on social and conventional media. Ads may help us establish a story, but when something goes viral, it gains more traction. Fortunately, it did become quite popular.
Will sound true: Kharge

However, ITVoters would find resonance in the Congress advertisement, according to BT Minister Priyank Kharge. Because the PayCM campaign was grounded on reality, it struck a chord when we introduced it during the assembly elections. Because the “chombu” commercial was grounded in reality, it thus elicited a comparable reaction. The BJP’s advertisement is built on falsehoods, thus it will have no effect.
BJP MLA and deputy opposition leader Arvind Bellad, however, disregarded the commercials, stating that “people look at the performance of an MP or the government not advertisements” when they visit voting places to cast their ballots.

THOSE INSIDE AD WARS
For Congress Vaarahi, a poll management firm for the BJP, election strategist Sunil Kanagolu and his business Mindshare