BUSINESS

Xiaomi Is About To Start Shipping Out Its First EV SU7

As part of its foray into the competitive automobile sector, Xiaomi, the Chinese technology giant, has announced that sales of its first electric vehicle (EV) model, the SU7, will start this month, according to Reuters.

On the microblogging platform Weibo, Xiaomi made the announcement and said that orders could be done at any of its 59 stores throughout 29 different states in the country. In addition, the much anticipated SU7 unveiling is scheduled for March 28, the day the electric vehicle’s pricing is anticipated to be disclosed.

This significant fluctuation caused Xiaomi’s stock to rise by 7% in early trade on March 12.

During the SU7’s December 2023 launch, Xiaomi’s Chief Executive Lei Jun declared the company’s audacious goal of ranking among the top five automakers globally. Lei emphasized the SU7’s “super electric motor” technology, stating that it can accelerate EVs faster than EVs made by Tesla and Porsche.

Analysts expect that Xiaomi’s current customer base will support its new electric vehicle business since the firm uses the same operating system as its well-known phones and electrical items.

Xiaomi’s foray into the electric vehicle industry coincides with a wider trend of EV sales growth in China, where the market is characterized by fierce competition and price wars. Even though EV sales increased by 18% in January and February of this year, market leader BYD Group led the way in price reductions due to competition.

Xiaomi made this choice in keeping with its goals to expand outside its primary smartphone business, which it initially declared in 2021. A division of the state-owned automaker BAIC Group will assemble the SU7 cars at a Beijing plant with a 200,000 vehicle production capability per year.

Chinese authorities have authorized Xiaomi’s intention to spend $10 billion in the automotive industry over the next ten years, which is a big success considering their reluctance to enter an already crowded field.

With the same operating system as its well-liked smartphones, the business has made a clear statement about its commitment to innovation and technological integration, making Xiaomi a major participant in China’s EV industry.

Everything You Should Know About Xiaomi SU7
The inside design of the Xiaomi SU7 is futuristic. The dashboard does contain a number of tactile buttons, however. The inside has a dual-tone design, a large panoramic sunroof that seems fixed, a simple center console with tactile buttons arranged strategically for easy driver access, and more. This electric vehicle has four doors and measures 4,997 mm in length, 1,963 mm in width, and up to 1,455 mm in height.

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