Star impacted
In order to get us to watch series and movies, our OTT platforms now provide personalized covers for us to view. How can jewelry, which is recognized for speaking to our identities, not be at the forefront in this era of hyper-personalization? Whether it was Jennifer Lopez’s black outfit at the recent This is Me movie premiere, Deepika Padukone’s elegant Capricorn-inspired jewelry, or Taylor Swift’s famous Sagittarius-themed handbag, customized zodiac accessories are really popular right now. While fashion fads come and go, bespoke jewelry—particularly that with zodiac themes—is becoming more and more popular, according to Maya Varma, co-founder of a jewellery firm in the city.
Personalized jewelry is one of those fads that passes over a few years. Celebrities are wearing custom jewelry, therefore we have noticed it growing again,” adds Verma, whose line of accessories with zodiac themes, which ranges in price from Rs 999 to Rs 4,250, includes necklaces, rings, and bracelets.
Wearing jewelry based on your zodiac sign serves as a reminder of your strengths and shortcomings, according to Varma, who highlights the importance of these items in creating a feeling of community. Zodiac belief is more akin to belonging to a community and group for people who hold it. Custom jewelry designer Pallavi Foley sees a wider trend in jewelry that emphasizes personal connection. Customers want objects that tell their own story, whether it Chinese zodiac years or zodiac signs.
Bhaskar Swara
“Wearing what you believe in is a trend. According to her, people want to wear something that gives them a deeper sense of empowerment and connects with them on a deeper level than just exquisite jewelry.
The craze for zodiac fashion speaks to a younger generation that wants to make the stars align in their favor and represents a shared quest for self-expression and a sense of belonging. The 24-year-old accessories designer Gazal Kharbanda has also started to study zodiac signs as she gets older.
According to Kharabanda, “this trend is more so on the lines of our generation’s movement towards individuality. For me, it’s more about just having faith and starting to believe there’s something bigger out there.” Additionally, one venue where individuals desire to be recognized and stand out for who they are is social media. One item that enhances it is zodiac jewelry. Therefore, wearing a necklace representing your sun sign—Capricorn—may help others see you as a calm individual. It resembles a silent introduction.
