Fast and sustainable trends? The Two-Faced FAD Fashion

Fashion trends come and go, but few have the same enduring influence as FAD fashion. FAD, which stands for “Fast and Disposable,” is the abbreviation for a fast evolving fashion trend that swiftly gains popularity. Preetam Saikia, Chief Marketing Officer of The Designer’s Class, explores the factors that contribute to FAD fashion’s enormous appeal and questions if it is sustainable.

The Appeal of FAD Clothing

FAD fashion continues to be popular for a number of reasons. There are a number of elements that contribute to FAD fashion’s ongoing trendiness, even if the precise causes for its ongoing appeal might vary.

Novelty and Individuality:

“FAD fashion often presents novel and unusual trends that draw notice. These trends stand out from the pack and provide a novel and distinctive style, which may thrill and pique the interest of fashion fans. According to Preetam Saikia, Chief Marketing Officer of The Designer’s Class, “The human demand for novelty fuels the appeal of FAD fashion as individuals are continuously seeking new experiences and ways to show their personality.

celebrity and influencer endorsement

“Celebrities and influencers are important in influencing fashion trends. Through social media channels, where they display their own style and promote certain businesses or items, their influence is increased. Influential people tend to get a sizable following when they start endorsing and supporting a certain FAD fashion trend. A trend may become more popular and enter the mainstream thanks to their exposure and support, Saikia continues.

Digital Age and Social Media

The fashion business has undergone a metamorphosis because to the development of social media platforms. “Sites like Instagram, TikTok, and Pinterest enable fashion trends to spread like wildfire and attract a lot of attention. Users post about their own style choices, produce material that showcases the newest fashions, and follow fashion icons who are often changing up their look. Social media makes it possible for fashion trends to spread quickly, which makes it simpler for FAD fashion to catch on and become popular throughout the world, according to Saikia.

A Need for Continuous Change

There is often a great need for novelty and ongoing change in today’s consumer society. According to Saikia, “FAD fashion meets this requirement by providing transient trends that enable people to try out various looks and show their personality. FAD fashion is ephemeral, which fits with consumers’ need to follow current trends and remain current. It offers a thrill and the chance to reinvent oneself via clothing decisions.

 

Accessibility and affordability:

A broad spectrum of individuals may often afford and wear FAD fashion fads. These styles tend to be mass-produced and sold by fast-fashion stores, making them less expensive than expensive designer clothing. FAD fashion is more widely adopted since it is accessible and affordable, thereby boosting the trend’s appeal. These trends are affordable for the average person to play with and buy.

Social and cultural influences:

Trends in FAD fashion are often affected by sociological and cultural influences. They convey the dominant attitudes, ideals, and aesthetics of the period. According to Saikia, “FAD fashion might emerge in reaction to social events, changes in technology, or alterations in popular culture. For instance, fashion trends that are inspired by musical genres or recent film releases can become popular quite rapidly. People use these trends as a means of expressing their individuality and fitting in with the culture at large.

Sustainability-Related Issues

“While capturing the zeitgeist and drawing a sizable client base, FAD fashion raises questions about its sustainability. The short manufacturing runs and low-cost materials used in FAD fashion lead to a throwaway culture that has substantial negative effects on the environment and society. The problems of FAD fashion include excessive consumption, resource depletion, and toxic waste buildup, according to Saikia.

FAD Fashion Sustainability:

It takes a change in consumer behavior, industry processes, and regulatory initiatives to solve the sustainability challenges of FAD fashion. The following actions may be performed to increase the sustainability of FAD fashion:

Consumers should exercise caution and choose quality over quantity.
The environmental effect may be considerably reduced by collaborating with sustainable fashion projects and encouraging the use of eco-friendly materials.
Circular economy may be facilitated and waste reduced through programs like clothes exchanges, rental services, and resale marketplaces.
Companies should invest in advancing recycling technology and investigating waste- and pollution-free sustainable manufacturing techniques.