The Business Aspects of Being a Full-Time Influencer on National Youth Day 2023

Do you recall the early days of social media, when producing content was often a pastime or a passion? But just as the digital world changed, so did people’s perceptions of content production, turning it from a hobby into a respectable job path. This generation’s youngsters have embraced social media as a full-time profession and are using platforms to commercialize their distinctive abilities. They are driven by creativity and a desire for freedom. What was once viewed with suspicion is now seen as evidence of the youthful entrepreneurial spirit in today’s world.

We present to you, on National Youth Day, the inspiring tales of five leaders who broke through preconceptions and made successful professions out of their passions. Their stories highlight the social media industry’s transformational potential and demonstrate how aspirational young people may now legitimately use it as a means of self-expression, community building, and successful job advancement. These influencers share their stories, inspiring the next generation of content makers as they defy preconceptions and redefine success.

ASHRA RONIT
“When I first began, I never thought that my love of performing on social media would become a full-time job. It’s been an exciting journey, and the development of digital platforms has been essential. My videos have been popular, particularly the Bollywood impersonation ones, and it makes me happy to realize that others can relate to my distinct style and laugh at it.

I like playing not only with my acting and facial emotions, but also with the clothes I choose to wear in my films. The little things give the humor an additional depth. For artists like me, the internet sphere has really opened opportunities by giving us a platform to exhibit our work in unique ways. I continue to be committed to producing material that makes people happy in spite of the doubters and critical remarks. More than simply popularity, becoming a full-time influencer means putting in the work, being committed, and sharing joy wherever I go.

DESAI AATMANWhen I think back on the social media content production scene, I’ve watched it grow from a pastime to a legitimate job. My path as a former computer engineer who now creates content changed from covering songs to investigating memes and humor, demonstrating the wide range of opportunities available online.

It’s interesting that I used to manage influencers before finding myself on the other side of the table. Having worked as an influencer manager in the past, this change in viewpoint enhances my ability to create content by providing me with a distinct grasp of the dynamics inside this vibrant digital environment. Sharing genuine and interesting information gives me complete fulfillment, despite the demands of being a full-time influencer. This is evidence of the remarkable potential of social media for both professional and personal development.

ARYAN KATARIA
“Recall the days when posting snarky remarks online was merely a hobby? We’ve now made it into a company! I include the idea of thinking outside the box into my material since Gen Z is all about it. Pranks and challenges are a vital component of this creative professional path that keeps viewers interested and captivated. They’re not simply for laughter.

The whole world assumed we were being serious, yet here we are, proving them wrong and creating a humor empire. Being a full-time influencer is evidence of our distinct approach, not merely a passing fad. Our audience finds satisfaction not just in our laughing but also in our developed relationship, our inside jokes, and our shared moments. We need to dispel preconceptions, defy expectations, and never stop laughing because, in our society, comedy isn’t only a supporting role—it’s the main attraction!

SAKSHI KESWANI “Let me take you back to my time at Allahabad Girls College and how it all came to be—it’s been one crazy journey! We all know that social media is always changing! My incredible fans have supported me no matter what since I made my Instagram debut in 2017, which has shaped my online persona. Looking at the commercial aspect of being a full-time influencer now, it’s amazing to see how social media has developed into a dynamic platform for careers. It goes beyond just sharing material; it’s about fostering creative careers and establishing connections with a worldwide audience. As I go through this ever-changing sector,

The connections I’ve made, the partnerships I’ve investigated, and the business chances I’ve stumbled onto are really valuable to me. Every blog post and video serves as both a vehicle for personal expression and a starting point for a journey that blends inspiration for the next generation of content producers with self-discovery. Eager to witness the many effects it may have on aspirants pursuing their hobbies online and thrilled to keep developing in this dynamic digital environment.

SANAP DHIRAJ
“To be honest, I never thought my path from a Mumbai middle-class household to a well-known face on Instagram and MX TakaTak would go as it did. I had no idea that social media would lead to a full-time profession when I was younger—it was simply a method to share memories with others. After completing my studies in Mumbai, I discovered that making humorous movies and comedies was my specialty. The reception to my work has been tremendous.

Transitioning from TikTok to Instagram following the ban was a game-changer. My fans moved over with me without any trouble at all since they were used to witnessing my wacky actions on one platform. It’s amazing how social media can make a pastime profitable. A pivotal milestone for me came in 2020 when I started earning badges for becoming an expert TikTok comedian. Since then, I’ve taken on larger projects and web series. It’s more than just about the stats; it’s about engaging the audience, bringing them to tears, and offering a glimpse into my personal life. Being a full-time influencer is a journey rather than a career, and I’m eager to see where it leads.