Opinion | BJP Seeks to Harness the Popularity of the PM Among Young Indians with “Pehla Vote Modi Ko”

Pehla Vote Modi Ko, the BJP’s major campaign for young people and first-time voters, has gone live. The first campaign video was made available on the website pehlavotemodiko.bjp.org, which served as the campaign’s digital launchpad.

The BJP is sure that it will reach every first-time voter in the nation with its colorful and optimistic campaign. In order to reinstall the Narendra Modi administration for a third term in a row, the party intends to interact with them and ask for their support.

The BJP wants to draw attention to the ways in which the Modi administration has improved the lives of young people in our nation over the last ten years. The emphasis will be on how to communicate to young people that the Modi administration is reviving the education sector via the National Education Policy, more metro connections, or digital development via 5G and UPI. The message that the youth outreach programme has implemented is that the innovative efforts of the Modi administration have improved the lives of young people and given them a feeling of pride.

The party has created a series of short, interesting, and stylish films in an effort to evoke a feeling in young people. In the next few days, the material will be made available on the party’s social media accounts. Because of initiatives like Startup India, India now boasts more than 100 unicorns and one lakh companies, providing hope for the next generation. India’s digital ecosystem has swiftly changed, from UPI to 5G technologies.

The younger generation has responded favorably to PM Modi’s emphasis on reforming the educational system. India’s educational environment has been redesigned under the National Education Policy 2020. In the last ten years, almost 390 new universities, including seven IIMs, seven IITs, and fifteen AIIMS, have been founded. ⁠ Initiatives like the Olympic Podium plan and Khelo India have completely changed the sports landscape in India. ⁠⁠

The Modi government’s dedication to gender equality and women’s empowerment is shown by programs like the three-thirds reservation in Parliament, the six-month paid maternity leave, and Beti Bachao-Beti Padhao.

The nation’s infrastructure is changing as a result of expressways, Vande Bharat trains, and the Shri Atal Bihari Vajpayee Trans Harbour Link. The country’s ability to generate solar electricity has increased by 2,300%.The G20 summit was successfully hosted by India, demonstrating the country’s increased standing in international affairs. Chandrayaan-3, Mangalyaan, and the Aditya L1 mission have distinguished the country’s space technology accomplishments.

The target audience for PM Modi’s campaign has always been young people and first-time voters, who are also his most devoted supporters. He visits universities, engages with young people, and teaches schoolchildren during examinations. His acceptance among young Indians has been shown most recently by his attendance at the Young Innovators Awards.