IIM Lucknow Will Provide A Professional Course in Sales and Marketing Leadership
By introducing a new degree in Sales & Marketing Leadership, the Indian Institute of Management (IIM) Lucknow has achieved a significant advancement in the area of senior management education. The curriculum, created in collaboration with Imarticus Learning, aims to provide seasoned professionals with the information they need to be successful in their field of work.
The senior management program is designed for recent graduates with at least five years of experience working in a sales or marketing-related capacity. The program is directed by Prof. Rajeev Kumra, dean of the IIML Noida campus and program director. It explores obstacles unique to the sector and equips participants to make the most of financial resources while honing management abilities. Individuals learn how to respond competently and confidently to real-world circumstances via this practical approach.
This program’s participation by seasoned CXOs, who hold masterclasses and provide students insights into the real-world issues they face in their chosen sector of work, is one of its unique features. This exposure not only enhances the educational experience but also opens doors for advantageous networking. By making connections with professionals in the field, students may network within their business while staying informed about potential job openings.
Imarticus Learning epitomizes the technical sophistication that distinguishes contemporary educational institutions, according to Prof. Nishant Uppal, Chair of the Management Development Programme (MDP) at IIM Lucknow, who was enthusiastic about the collaboration. We are honored to assist in developing a course that might totally transform the industry.
With the reputable faculty and broad curriculum from IIM Lucknow, the program gains additional value and offers students a fantastic learning experience. The curriculum also makes use of the Jean-Claude Larreche-developed REVMANEX Sales Excellence Simulation for further hands-on training in sales and marketing.
The third program with IIM Lucknow, this course demonstrates the values valued by contemporary educational institutions. It uses cutting-edge didactic teaching methods, such as gamification and simulations tailored to certain industries, according to Imarticus Learning’s creator, Nikhil Barshikar.
