Bollywood style takes over the internet with Asoka cosmetics

Social media users everywhere are participating in the Asoka makeup craze, which has gone global, thus Bollywood nostalgia is undoubtedly enjoying its due time on the internet.

 

What exactly is the trend about?

Content creators from the US, Brazil, and other countries are dressing in Indian bridal hair, makeup, and clothes while dancing and lip-syncing to the song San Sanana. They are taking inspiration from the 2001 Hindi film Asoka, which starred Kareena Kapoor Khan and Shah Rukh Khan. Eventually, as the song reaches its climax, the entire look is revealed.This viral craze honors the movie as well as the classic beauty of Indian culture and how it influenced makeup and style. On her social media, the actress also posted an article on the trend along with loving emojis.

Who initiated the fashion?
Multiple sources claim that a TikTok user going by the moniker suwarnadwipa.mua initiated this viral make-up fad. Since then, millions of views and likes have been received by thousands of content producers from a variety of backgrounds as they have capitalized on the trend.
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Hours are being spent by content developers filming every change in the song, adding layers of immaculate makeup, precisely coiffed hair, and extravagantly adorned ensembles. In synchronized choreography, the complete change takes about twelve hours.

“This is my best version of the ‘Asoka Makeup Trend,'” said Thai influencer Nobluk on social media after she posted her rendition of the fashion. Since it took me the longest to shoot any video in my life, this is it. We worked on it for 8.5 hours. I hope everyone had fun seeing. I’m grateful.

Regarding the movie
Under Santosh Sivan’s direction, Asoka presented a dramatized account of the Mauryan Empire’s monarch Asoka’s early life. Kareena plays an ancient Indian in the movie, and she looks fierce with her kohl-rimmed eyeliner and elaborate geometric designs all over her body and face.

Were you aware?
Over 233,000 films have been created so far with the music provided by TikTok user suwarnadwipa.mua’s video and several others following the global trend