Noho: Live counters and a rooftop bar characterize this new pan-Asian gastronomic haven in Hyderabad
With a pan-Asian menu that has become comfort food for many, Noho, a newly launched restaurant in the city, offers a unique immersive and interactive eating experience among the sea of eateries providing a multi-cuisine experience. Tucked away in Jubilee Hills, next to Aidu, Noho entices lovers of Asian drama to sample their authentic meals, which are handpicked by international chefs and give a gastronomic journey from Korean to Japanese.
Co-founder Shreya Anand of Noho told CE that the name Noho is an abbreviation for unique, luxurious, handcrafted, and novelty. “We wanted to choose a name that was simple to remember—short, sharp, and straightforward. We want a name that is simple to remember. You will undoubtedly encounter them at Noho, the speaker said.
Noho has a rooftop sky lounge bar and a calm eating area that is spread over two stories. Abacus-styled floor-to-ceiling grills, cascading chandeliers, copper-gold wall panels, and black chrome bar frontages are just a few of the aesthetically pleasing metallic elements used throughout the interior design. Each element works together to create a cozy, inviting atmosphere for visitors to stay and enjoy themselves.
About 95 dishes from various cuisines, including Chinese, Japanese, Korean, Indonesian, and others, are available on the carefully chosen menu. Each meal is expertly prepared to please the senses, with the aromatic sizzle of Korean stone bowls, the fine craftsmanship of Japanese teppanyaki, and the delicate flavors of sushi and robatayaki.
One thing that sets Noho apart from other restaurants in the city is its row of live counters, which serve sushi, teppanyaki, and even a rooftop robata grill station. A one-on-one encounter with the bartenders is available at these live counters. At these stations, customers can see the cuisine being made in front of them and even customize the sauces and ingredients.
The chefs, who come from various parts of Asia and have at least 8–10 years of expertise, guarantee the dishes’ authenticity. Ten percent of the European meals on the menu at this restaurant are produced using Japanese flavors and techniques, which is another intriguing feature. We had a number of their specialty dishes, such as the mango avocado sushi, which had an immediately noticeable tanginess, and the Thai basil chicken, which had rich flavors that were well-balanced. Steamed fish and veggie curry dim sum were delicious. The creators’ must-try dishes include teppanyaki, Kung Pao chicken, robatayaki grills, and sushi.
After such a fine dinner, how is it possible to skip dessert? Among their sweets is Creme Brûlée, a concoction of berries, coconut, and almond flakes; The menu includes baked Alaska, which is prepared with house-made cake and ice cream, deconstructed Lotus Biscoff, which is a special blend of cornflakes, berries, and vanilla, chocolate brick, and enticing Japanese cheesecakes.
The bustling Silk Road, a historic trading route between Europe and Asia, serves as an inspiration for many creative cocktails. “The whole cocktail menu was created with these components in mind; poppy seeds, oranges, tomatoes, and other items are popular in these regions. Noho creator Aman Chainani said, “There are eleven varieties of specialty cocktails on the menu, including seven traditional ones.
