BUSINESS

This is the total amount of billions of dollars that Google has given to YouTubers

Since its debut in 2021, YouTube Shorts—the platform’s feature for short-form videos—has grown significantly, with an average of more than 70 billion views per day.

According to YouTube, this bite-sized format has not only given producers new creative outlets but has also grown to be a profitable revenue stream. When revenue sharing was introduced on Shorts last year, Thomas Kim, director of product management for YouTube’s creator monetisation, said in a blog post, “We’re starting to see creators’ passion pay off.”
YouTube has seen a sharp increase in creative profits in the year since it implemented revenue sharing on Shorts.

According to Kim’s blog post, more than 25% of channels in the YouTube Partner Programme (YPP) are now gaining from this income source, demonstrating the platform’s dedication to creative success. Over the last three years, YouTube has given creators, artists, and media firms an astounding $70 billion.
According to Kim, over 80% of artists who become members of YPP by fulfilling Shorts’ eligibility requirements are now making money on YouTube via additional monetization services, including long-form advertising, fan financing, YouTube Premium, BrandConnect, and shopping.
He said that YouTube is unique in that it is the only platform that gives content producers the freedom to post material in a variety of forms, including audio, podcasts, live streaming, short videos, and video on demand, all while allowing them to concurrently make money from many sources.
“Though this is a significant occasion, we’re just getting started on our journey to increase opportunity through shorts,” Kim said. He said that Longform would keep providing the community with excellent outcomes. “With Shorts, we’re beginning to see how the ecosystem for short-form video has expanded by bringing together producers, viewers, and advertisers—bringing new creative and financial opportunities to the community. This will only increase as long as the creative community keeps funding Shorts,” he said.

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