Google is looking for vendors to shift some pixel production to India
In an effort to expand outside China, Google is looking for vendors to produce its Pixel smartphones in India. Google is taking a page from Apple Inc.’s playbook.
According to persons familiar with the situation, Alphabet Inc.’s Google has started preliminary discussions with businesses such as domestic Lava International Ltd., Dixon Technologies India Ltd., and Foxconn Technology Group’s India Unit Bharat FIH.
Prime Minister Narendra Modi’s so-called production-linked financial incentives programme has already been utilised by Apple to increase its Indian supply base and treble iPhone manufacturing in the fiscal year through March 2023. The biggest company in the world of technology, Google, will relocate to India.
As more businesses are increasingly cautious about the hazards of relying on China as a result of its strict COvid lockdowns and trade conflict between Washington and Beijing, the Modi administration has been promoting India as an alternative manufacturing base.
When Modi travels to the US, his group is anticipated to conduct discussions about issues such as lowering trade barriers in technology between the two main nations.
According to Counterpoint Research and a Bloomberg estimate, Google produced over 9 million Pixel smartphones last year. These conversations in India highlight Google’s aspirations to expand manufacturing outside China and Vietnam. One of the most advanced smartphones available, the Pixel is used by Google to demonstrate the power of its Android software and applications when they are optimised.
As India is a significant market for Google’s services, the local assembly might boost sales of the Pixel. If the phone attempt is successful, Google may potentially relocate the manufacturing of other products, like speakers, to India, the report added.
