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BCCI Is Going to Start a New White-Ball Competition “Like” the IPL

The Indian Premier League (IPL) has been such a huge success that the BCCI intends to launch a second-tier white-ball competition as early as 2024. For almost a decade, the Indian Premier League (IPL) has been a lucrative venture for the Indian cricket board, yielding substantial cash.

In addition, the lucrative competition has raised T20 cricket’s profile internationally and inspired the formation of comparable leagues in other countries.

The current plan is to create a T10-formatted league in order to further increase the sport’s appeal.

Jay Shah, the secretary of the BCCI, is drafting a framework for the new league, according to K Shriniwas Rao’s article for Money Control.

The board has decided to host it between September and October, and even interested parties—including possible sponsors—are quite supportive of the concept.

The following ideas are now being considered by the BCCI:

Should they continue with T20 or go forward with the notion of a T10 league?

Is it appropriate to set an age limit for players?

Should the competition take place in India or at a different location each year?

Although it is mentioned in the current contracts, can the current IPL franchises be granted the right of first refusal when selling franchises for this new league, or should a separate tender procedure be used?

The franchises have the right of first refusal for any commercial model that the BCCI wants to introduce that is “similar” to the IPL, thanks to the current contracts that exist between the BCCI and the IPL teams.

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The Indian cricket body is also considering including an age restriction in the new competition.

If not, is there any assurance that its appeal won’t erode over time as the IPL gains popularity? The IPL’s current greatest advantages are as follows: a) it offers Indian prime-time cricket fans something no other cricket property does; b) the best white-ball players in the world compete in the league; and c) corporate India is eager to spend heavily on the league at various levels, ensuring the league’s core revenue model is maintained.

Given that cricket sells like no other commodity in India, points A and c will always stay the same whenever the BCCI chooses to promote a new property. The BCCI may wish to reconsider point b, according to those keeping tabs on events.

Many cricket boards throughout the world don’t make enough money from the sale of their home bilateral rights to support themselves over the long term. In such a scenario, these boards may benefit monetarily from a possible revenue-sharing arrangement with the BCCI.

The Kingdom of Saudi Arabia has previously shown a strong desire to collaborate with Indian cricket. A fresh proposed league would need the type of cash injection that a traveling tournament seeking from a host country in the Gulf would provide.

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