Why companies in Pakistan are suffering from the’social media ban’

According to reports, people in Pakistan are becoming more and more irate, demanding that the government provide them with complete access to the social networking site X, previously known as Twitter. Since February 17, the platform has either been completely or partly restricted due to demonstrations spurred by claims of vote manipulation in the most recent general election. Many users are unable to access X at all due to the ban, which has been verified by internet watcher Netblocks. Others encounter interruptions and sluggish loading times.

A generic error message that said, “Something went wrong, but don’t fret—let’s give it another shot” was presented by the platform.
The news agency Reuters said that the X shutdown is significantly affecting a number of Pakistani industries. Owners of businesses depend on X for outreach and marketing, such as Shaista Ayesha of the social firm SEED Ventures. Their capacity to interact with potential customers and donors has been hindered by the embargo.
Similar opinions were also expressed by journalist Omair Alavi to Reuters. She said that since they depend on X to get data, disseminate updates, and establish connections with sources, journalists are also having issues. Voice of America reporter Alavi emphasizes how social media is a vital tool for reporters and how reporting without it is more difficult.
VPNs, among other things
Pakistanis are apparently using virtual private networks (VPNs) to access X because the platform has been prohibited. VPNs enable users to get around limitations by masking their location and encrypting data. But according to reports, Farieha Aziz, co-founder of the digital rights organization Bolo Bhi, has raised worries about government efforts to obstruct VPNs and sluggish connection speeds.
Pakistanis allegedly wait for a conclusion to the X block Sindh High Court hearing, which is slated for March 20. It is unclear whether the administration would keep the limits in place or restore full access. The conflict that exists in an increasingly digital environment between the freedom to access information and worries about national security is brought to light by this predicament.