Women Have More Options To Make The First Move With A Women-First Dating App

The dating app for women, Bumble, announced a new chapter in its development today with the release of a revised brand identity and app design, along with a number of new features, such as increased opportunities for users to make the first move.

When Bumble was created in 2014, it challenged archaic dating conventions and flipped gender roles, allowing women more control over their dating lives. With Opening Moves, the app is now giving users more options when it comes to making the first step in establishing a relationship. The app is also broadening its dating ambitions, updating its compatibility algorithms, and creating profiles more quickly and purposefully.

Women’s experiences have changed over time, according to recent research*, particularly in terms of empowerment while dating online. In keeping with the app’s goal, the vast majority of women (92%) say that equality is a key priority in romantic partnerships, demonstrating how important it is in relationships. But women’s definitions of equality have changed over time; according to almost 90% (88%) of single women worldwide polled via the app, equality now means having the freedom to choose what’s best for you.

With solutions that improve dating for women, the app keeps putting community input first, even after billions of first moves and many success stories. This expands on the company’s ten years of leadership in tackling problems that affect women online, such as outlawing hate speech based on gender and body image, introducing tools to counteract non-consensual obscene material, and using artificial intelligence to automatically eliminate spam, scams, and phony accounts. The majority of women (60%) asked in the report said they use Bumble because they think the app offers a better experience for them.

Changes in “Make the First Move”

Opening Moves gives women on the app even more options for how they interact, starting today. With the new function, women may now ask a question that potential matches can answer, giving them a new method to interact with others while maintaining control. More methods for striking up a discussion would improve the dating app experience, according to almost half of the women (46%) polled on Bumble. Women may create their own Opening Moves or choose one of the app’s suggested ones. Both parties may initiate and react to an opening move in same-gender and nonbinary relationships.

“We’ve long held the opinion that improving dating for women benefits everyone involved. Many members of our community have expressed their weariness with the present state of online dating, including some of them making the first move. We’re thrilled to provide women with additional options in how they initiate contact with our new Opening Moves feature since we’re hearing from them that empowerment today involves both agency and control,” said Lidiane Jones, CEO of Bumble. “We want to change with our community, moving away from a rigid model and toward offering women greater choices in how they participate.”

With the introduction of industry-first tools like Private Detector, which can detect unwanted obscene photographs, AI and machine learning, which can identify fraud and spam, and extensive Community Guidelines, Bumble has been at the forefront of tackling the problems associated with online spaces. With this most recent launch, we’re taking the first step toward improving the dating experience for women by giving them the freedom to create relationships that work for them,” Jones said.

Opening Moves increased chat start and reply rates and extended the duration of relevant discussions on the app, according to the app’s testing results.

Greater Interoperability and Robust Curation

Although everyone’s definition of a relationship is different, over two thirds (68%) of the women polled said they had difficulty with people who weren’t honest about their dating intentions. According to the app’s research, over 80% of women swipe right after seeing a prospective match’s whole profile because they want to know more about them before they connect.

The app has modified its Dating Intentions badges to cover anything from “fun, casual dates” and “intimacy without commitment” to “life partner” and “ethical non-monogamy” in order to help individuals better explain what they are seeking for now, not just in the future. Additionally, users of the app may now choose to display up to two dating intents on their profile. Finding out someone’s relationship goals is one of the most crucial aspects of online dating, according to almost three out of four (77%) women questioned internationally on Bumble.

Common hobbies and shared favorite musicians are now featured at the top of profiles, making it even easier for users to locate appropriate matches. This makes it quick and simple to find similarities with a possible match. The app also improved its For You algorithm, which provides a daily selection of four carefully chosen, relevant profiles based on your interests and previous matches, and raised the minimum number of photographs that a profile must have.

A Fresh Appearance and Sensation

The app is also revealing a redesigned brand identity, complete with a new logo, stronger fonts, and updated colors and images, to commemorate the beginning of a new chapter. The company’s identity development is reflected in the new design, which highlights their continued commitment to improving member experiences on the app. According to app statistics, 3 out of 4 (75%) women believe that a dating app’s appearance and feel affect their entire experience, and 65% believe that a dating app’s visual identity may make it simpler to use.